Main Task - Research into existing magazines

BBC Classical Music Magazine

The text used for the masthead is a serif font, this connotes sophistication and gives the magazine a more majestic feel. This also suggest who the target audience would be for this magazine because sophisticated serif fonts are primarily used for magazines aimed at a more mature audience.

The CVI of this magazine denotes an older middle aged man holding a composers baton, he is wearing a black and white tuxedo which connotes proffesionalism and again further reinforces the idea of sophistication. Because of the clothes he is wearing it also represents classical music listeners as being of a higher class, this is a dominant ideology which is not always true. Although this does show that the target audience for this magazine is C1/B/A on the Jicnars Scale.

On the front page there are several WOB's, these make the text stand out above other text on the page, with this magazine cover the WOB's are somewhat blended in with the CVI in the background. This evokes a feeling of fluidity with the style of the front page.

On the front page of the magazine the top part of the CVI overlaps over the masthead, this suggests a degree of informality although other parts of the front cover suggest formality for example the serif font and the clothing of the composer. The magazine is sending mixed messages.

The image is photoshopped so as his head is reflected and rotated twice behind the original image. This gives a feeling of movement and makes the image feel 3 dimensional, it almost 'comes off the page'.
Also in the masthead there is drop shadow